California Bankers Association Helps you Avoid Identity Theft
SACRAMENTO, Calif.--(BUSINESS WIRE)--Nov. 15, 2005--In an effort to help protect California's holiday shoppers from identity thieves, the California Bankers Association (CBA) today announced the launch of its identity theft prevention campaign.
"The California Bankers Association wants to help people protect themselves against thieves and fraudsters," said CBA president and CEO Janet W. Lamkin. "We have chosen the holiday shopping season to educate consumers because this is the time of year so many identity thieves choose to strike -- when consumers are caught up in and distracted by the frenzy of holiday shopping."
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