Despite Increase In ID Theft, 70% of Canadians Think It's Unlikely They Will be Victimized

TORONTO - TransUnion, a leading authority on consumer credit, today released a survey conducted by Roper Public Affairs on how likely Canadians think they are to become victims of identity theft. Despite manifold evidence of increased identity theft, a full 70 percent think it is "somewhat" or "very" unlikely that they will be victimized.

"Identity thieves are no longer common criminals sifting through your garbage. The techniques used by today's identity thieves evolve so rapidly that even technologically sophisticated people and organizations are at risk of having their information stolen," said Mark Merritt, Vice President, Customer Solutions of TransUnion in Canada. "Canadians are becoming more cognizant of this threat, but as the survey reveals, much more vigilance will be required."

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